• Bayer
  • $177,070.00 -177,070.00/year*
  • Whippany , NJ
  • Advertising/Marketing/Public Relations
  • Full-Time


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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.






At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.



Apply online





Associate Brand Manager - Aspirin



Your tasks and responsibilities



The Associate Brand Manager - Aspirin will
have a focus on HCP Marketing. The Associate Brand Manager
- Aspirin is responsible for developing, establishing and
achieving the short and long term brand objectives and strategies
for the business he/she manages. This includes both achieving the
short and long term financial commitments for the Brand he/she
manages as well as building and protecting brand equity. To do
this, the Associate Brand Manager may manage assistant and/or
associate brand managers who are responsible for the day to day
responsibilities, as well as interact with cross-functional
counterparts to ensure that appropriate resources are devoted to
the Brand.







The primary responsibilities of this role, Associate
Brand Manager - Aspirin, are to:









+ Establishes and directs the development
and implementation of the brand's marketing plans and budget and
long term financial plans to achieve the category's volume, profit
and spending objectives;



+ Effectively plans to ensure that top
line sales goals and bottom line profit goals are met, by
overseeing the execution of brand strategies through various
functional departments, and external vendors, and by recognizing
the profitability and revenue impact of all business
opportunities;



+ Partner with Innovation Director and
Mangers to develop and execute 3-5 year NPD strategy to support
overall brand objectives;



+ Manages, coaches and develops direct
(if applicable) and indirect reports/junior Marketing staff, and
cross functional peers. The Brand Manager supervises his/her
resources to achieve brand objectives, and clearly communicates
standards of performance. This will be achieved through clear
example of culture and values, council, balanced brand workload and
appropriate delegation;



+ Determines resource allocations across
the brand to optimize overall brand performance, while anticipating
risks to brand performance and ensuring that contingency plans are
developed to manage through them;



+ Manages and lead multiple external
partners and consultants to produce consumer and professional
communication strategies and executions in line with the brand
strategy;



+ Manages and leads multiple cross
functional teams, including I&D, Technical Operations, Market
Research, Sales Strategy, Sales Operations, Consumer Promotion,
etc. to execute brand initiatives and implement plans. The Brand
Manager will also need to ensure the brand strategy is
communicated, understood and implemented by all cross-functional
groups;



+ Supports the Integrated Business Plans
that not only deliver on annual and longer term financial
objectives, but also protect brand equity and enhance brand
health.











Who you are







Your success will be driven by your demonstration of
our LIFE values. More specifically related to this position,
Bayer seeks an incumbent who possesses the
following:







Required Qualifications:









+ Education: Knowledge equivalent to
BS/BA degree (MBA desirable) plus 3 years of experience in a
similar role, ideally in a CPG/healthcare environment, or
equivalent combination of education and
experience.



+ Fit to Win
competencies:



+ Builds effective teams, cultivates
innovation, learning and change agility, customer focus, action
oriented/drives results, collaborates globally and locally, plans
and aligns, drives stakeholder engagement, effectively manages
suppliers.







+ Fit to Win skills
:



+ Financial and Operational Acumen:
Excellent financial management skills to critically and objectively
assess programs and investments versus results. Ability to
streamline operational processes and drive efficiency though the
use of technology, with excellent problem solving
skills.



+ Analytical Acumen: Superior analytical
ability, assessing different models and related outputs. Experience
with business forecasting a plus. Potential to assess and
react to complex technical
information.



+ Marketing Brand Building: Excellent
communication skills required. Must be able to create an
environment that encourages innovation and risk taking.
Ability to engage in positive/productive debate with the leaders of
key internal constituent groups. Ability to collaborate and
influence key stakeholders.



+ P&L Management: Takes activist
ownership of bottom line, and has experience owning L.O.B. budgets
and results. Strategic management, planning, and execution
abilities, including ability to focus on the \"bigger
picture\".













Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.













Bayer is an Equal Opportunity Employer/Disabled/Veterans







Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

















Country:United States

Location:NJ-Whippany

Functional Area:[sap_fa_19]

Entry Level:5

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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