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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.
At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Associate Brand Manager - Aspirin
Your tasks and responsibilities
The Associate Brand Manager - Aspirin will have a focus on HCP Marketing. The Associate Brand Manager - Aspirin is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the business he/she manages. This includes both achieving the short and long term financial commitments for the Brand he/she manages as well as building and protecting brand equity. To do this, the Associate Brand Manager may manage assistant and/or associate brand managers who are responsible for the day to day responsibilities, as well as interact with cross-functional counterparts to ensure that appropriate resources are devoted to the Brand.
The primary responsibilities of this role, Associate Brand Manager - Aspirin, are to:
+ Establishes and directs the development and implementation of the brand's marketing plans and budget and long term financial plans to achieve the category's volume, profit and spending objectives;
+ Effectively plans to ensure that top line sales goals and bottom line profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities;
+ Partner with Innovation Director and Mangers to develop and execute 3-5 year NPD strategy to support overall brand objectives;
+ Manages, coaches and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers. The Brand Manager supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation;
+ Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them;
+ Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;
+ Manages and leads multiple cross functional teams, including I&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups;
+ Supports the Integrated Business Plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health.
Who you are
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
+ Education: Knowledge equivalent to BS/BA degree (MBA desirable) plus 3 years of experience in a similar role, ideally in a CPG/healthcare environment, or equivalent combination of education and experience.
+ Fit to Win competencies:
+ Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers.
+ Fit to Win skills :
+ Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency though the use of technology, with excellent problem solving skills.
+ Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus. Potential to assess and react to complex technical information.
+ Marketing Brand Building: Excellent communication skills required. Must be able to create an environment that encourages innovation and risk taking. Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders.
+ P&L Management: Takes activist ownership of bottom line, and has experience owning L.O.B. budgets and results. Strategic management, planning, and execution abilities, including ability to focus on the \"bigger picture\".
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.