The .Jobs Discovery Engine

Google For Jobs

The launch of our Discovery Engine allows every company to take advantage of Google’s foray into the job search. In 2018 Google launched a search feature for job seekers called Google for Jobs. This feature is baked into every Google search, it presents any user the ability to search for a job posting within the standard Google search and be presented with available job openings in their search results. Users can search for “jobs near me” or have a more specific search like “marketing manager jobs in Cleveland, OH”. A job seeker can be as generic or granular with their search request as they want and have confidence that the results will be accurate and present them with fresh job openings.

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As Google does, they have isolated a major issue and developed a better alternative to the desired audience. In this case, they tackled job boards that have inferior search capabilities. Before the launch of Google for Jobs a job seeker would visit several job boards, filter results, and attempt to find jobs that match their desired criteria. It required the job board to have results that matched the job seekers query. It was also reliant on the job board having a quality search experience - something job boards generally do not have.

Google for jobs allows a job seeker to circumvent the job board visits. Instead, job seekers can head to Google, complete a search, find results, and engage with available positions. Google reduces the number of job boards a job seeker must visit and provides them with more accurate results. It is an amazing product. If you are interested in learning more about Google for Jobs go visit them at (we love they use a .jobs domain).

How to use Google for Jobs

This new search capability baked into the all-powerful Google now means that employers, recruiters, job boards, and applicant tracking systems must conform to Googles required job structure. This is a technical way of saying that certain data points must be present on the job post.

If the job posting does not conform, it will not be listed within Google for Jobs search results. Companies like Indeed who have chosen to not list their customer's open positions within Google for Jobs have seen a significant decrease in traffic and by proxy are not delivering candidates to their customers from this amazing job seeker resource.

Google does a great job of clearly outlining what every position must include to have the position listing within their search results. You can find that documentation from Google in the Google Developers Guide.

Google has put the burden of including these data points onto the job poster. This can be a technically burdensome task, but for job posters, with smaller quantities of jobs, they can accomplish it with some patience and reading. Google even provides job posters with the ability to check that their positions are meeting the defined inclusion criteria through something called the Structured Data Testing Tool. A job poster can simply paste their positions URL or HTML in the tool and it will generate results informing the job poster of what data points are included or are missing.

As long as you have the required structured data elements on your position, Google can find that job when they crawl the website where your job is located.

Users may find this process overwhelming, especially if you have more than a handful of jobs. While Google has done a great job of making their job search enhancements accessible; there is a learning curve. It can take a significant amount of time, and there is still no guarantee that a particular position would be listed in the Google for Jobs results. In addition to this if the job poster is hosting their open positions on a website that is not optimized properly the Google crawler may never find the job.

If Google cannot find your job, it does not matter if you have structured data. It will not be captured by Google and not listed in Google for Jobs results.

This is generally overlooked when discussing Google for Jobs.

The Solution

Our Discovery Engine takes these barriers into account and allows every job poster to get the most out of Google for Jobs and then some.

First and foremost, the scale of the .Jobs network allows more jobs to be found by Google crawlers than any other system. Jobs that come into the Discovery Engine are appended the proper data points that Google requires so that the job can be included in Google for Jobs. This combination of career site scale and data point auto-tagging allows each position to be collected by Google more than once. This far exceeds what competitors and what individual companies can achieve.

Furthermore, with our direct to apply technology within Discovery Engine we have the ability to send the job seeker directly to the original posters ideal website. This means that the job seeker may never land on a .Jobs career website and instead directly be placed into the application process. Our Discovery Engine eliminates technical barriers, improves speed, and increases click to apply conversions.

It was and still is our goal to provide excellent services at a price that an individual hiring manager with a small budget can afford. Our pricing for Discovery Engine is no different.

Every day we are improving engagement for our customers using Discovery Engine. They experience higher clicks, more applications, and increased quality in their candidates. We believe that Google for Jobs is a tremendous addition to recruiting and HR Technology. We allow every company to take advantage of it.

Interested in using Discovery Engine?
Book a Meeting with our Partnership Team