Love the outdoors? Candidates with work experience or personal interest in the greater outdoor industries wanted! (i.e. hunting, military/law enforcement, hiking/camping, climbing, etc.)We are looking for a capable writer to create both technical and... Read More
Love the outdoors? Candidates with work experience or personal interest in the greater outdoor industries wanted! (i.e. hunting, military/law enforcement, hiking/camping, climbing, etc.)We are looking for a capable writer to create both technical and creative copy in an ecommerce environment. A good candidate for this position must not only be able to write formally and succinctly but also be able to take the most boring, straight-forward subject and write such prose as to leave a reader laughing and/or crying, cheering, moved, and ultimately making a purchase on our website. To succeed in this position, a candidate must have a strong writing style that comes across in their copy, along with an ability to understand the target demographic and write for them. Exemplary editing and writing skills, a keen marketing sense, and a passion for producing unique, intriguing content is a must! The candidate will apply the principles of promoting, showing, and selling products, and helping maintain our brand identity in the retail/ecommerce industry that is ruled by SEO today. Day-to-day responsibilities include creating copy for catalog pages (including product, brands and categories), promotions and informational material (including blogging and buying guides) and maintaining our stores policies and communication templates.Primary Duties and Responsibilities Create content for our Best-Selling Products and Brands making sure they are well presented across our web propertiesImprove the quality of product information across our web properties available for our customers to help them with their purchasing decisionCreate and maintain effective communications material including policies, customer service templates, press releases, guides, blogs as well as our catalog pages (including product, brand, and category pages)Optimize our content for search engines by working with SEO Analysts & conducting keyword researchGather, organize, and translate information into unique, persuasive & compelling languageMaintain the company s image, identify and communication styleMinimum 1 year working experience in copywriting in a retail or agency environmentBachelor s degree in Communications, English, Marketing, or similar field is preferredHigh comfort level with software and technology especially CMS systems & Microsoft ExcelRetail/e-commerce experience preferred, knowledge of SEO, content management operations and/or online marketing concepts is a plusKnowledge of the sporting goods, hunting, law enforcement, military, hiking/camping, industries a huge plusExceptional writing, editing and proofreading ability, HTML experience a plusExtreme Attention to detail: style, copy & messageThe ability to write in a variety of stylesStrong knowledge of the English language: superb writing and verbal skillsPositive attitude and strong work ethics, ability to multi task and perform in a fast-paced environment is a mustPersonal Characteristics To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment and attend to multiple tasks simultaneously under pressure. Proven experience & comfort in copywriting is essential to meet the demands of this position.Northbrook, IL OpticsPlanet, Inc. is an Equal Opportunity Employer. OpticsPlanet, Inc. does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.