As part of our US-based Public Sector marketing team, the European Marketing Manager will work with our sales teams mainly in the UK and France to develop marketing programs that will increase consideration and drive sales engagement opportunities fo... Read More
Requisition ID: 18014241Primary Location:United States-Maryland-GermantownCategory:Marketing Description Conduent (NYSE: CNDT) is the world's largest provider of diversified business services with leading capabilities in transaction processing, automation and analytics. The company's global workforce is dedicated to helping its large and diverse client base deliver quality services to the people they serve. These clients include 65 of the Fortune 100 companies and over 500 government entities. Conduent's differentiated offerings touch millions of lives every day, including two-thirds of all insured patients in the U.S. and nearly nine million people who travel through toll systems daily. Whether it's digital payments, claims processing, benefit administration, automated tolling, customer care or distributed learning - Conduent manages and modernizes these interactions to create value for both its clients and their constituents. Learn more at www.conduent.com . Our Public Sector group that includes Public Transportation & Mobility, Public Services and Government Healthcare is hiring a European Marketing Manager (based in the United States) for Public Transportation & Mobility. This position will be located with the global Public Sector marketing team and Public Transportation & Mobility senior leadership in our Germantown, Maryland, Public Sector headquarters. Check out and our twitter handles @ConduentTranspo As part of our US-based Public Sector marketing team, the European Marketing Manager will work with our sales teams mainly in the UK and France to develop marketing programs that will increase consideration and drive sales engagement opportunities for Conduent in Europe. In this role, the candidate will need to have flexibility to meet during European business hours as needed and the ability to travel to Europe on occasion (10-15%). We're looking for a team player that works effectively and in collaboration with various - resources in different locations and at different levels of management.. Responsibilities: Develop and implement a European marketing plan for Public Transportation & MobilityMessaging and Positioning: Define the target audience, develop value proposition and positioning for our Public Transportation & Mobility solutions that differentiates Conduent in the public sector market and that engage and move our audience to actionDemand Generation - Develop campaign strategy and themes, create and localize compelling content for Europe, map different content types (\"\"snackable\"\" short form, long form) to the different buyer stages (white papers, case studies etc.). Accelerate inbound marketing programs to drive demand for our solutions. The objective: generate and nurture qualified leadsSales Enablement - Develop and nurture strong partnership with sales teams on the value proposition through useful sales tools, competitive and market intelligence to influence the buying process at every stageIndustry events - Responsible for supporting Conduent's presence at key related industry eventsResponsible for building Conduent's relationship with key transportation associations in the region and local influencers with the PR teamCollaborate with sales, operations, research, executives and rest of our global marketing team in the US to develop successful programsProactively track, monitor, and analyze results to ensure local programs are meeting sales and growth opportunities in EuropeAny other marketing tasks and projects that will contribute to our successDesired Skills & Experience Preferred skills: 5-7 years of relevant marketing experience required with 3 years' experience in developing all aspects of a marketing program in Europe including messaging, content, integrated marketing techniques, identify target audience, creative development, execution, measurement and lead development for B2B service-oriented solutions companies.Strong communication and interpersonal skills, including excellent writing skillsMust have knowledge of public sector stakeholders, trends and challenges and previous experience working in public sector (Transportation experience a plus)Social media savvy and familiar with the tone of social media (transparent, authentic…) - blogging experience is a plusExperience with CRM Salesforce.com, webinar platforms and marketing automation tools like MarketoAn enthusiasm for everything Digital MarketingA willingness to embrace change and experimentDemonstrated ability to manage delivery of projects in a cross-functional environment as well as the ability to multi-task in a multi-cultural environmentLanguages: English native, fluent in French is a plus.Ability to work independently and with various levels of management in our group, experience working with marketing peers based in the US and abroad. Education: BA/BS in Marketing or related field (MBA is a plus) Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the \"\"Submit\"\" button at the bottom of the form. For those using Google Chrome or Mozilla Firefox please download the form first: click here to access or download the form .Travel:NoJob Type:ExperiencedOrganization:Conduent CorporateCompany Description:Advancing the EverydayFrom managing transit systems to promoting new ways to access healthcare, we play a role in the daily lives of people across the globe.Conduent is more than just the world's largest business process services company. We're changing the way businesses and governments interact with their citizens, customers and employees, every single day.At Conduent, you'll find unique opportunities to work for some of the world's biggest brands: accelerating employee training and career development for Hertz, ensuring customers enjoy more quality time on the open ocean with Royal Caribbean, unlocking efficiencies through digital transformation with Procter & Gamble. Thanks to our many talented employees, we're modernizing the constituent experience-and moving the world forward.